Learn better business practices.

Who is Business Base?


Learn our story and why we recommend this product above all others.

Why We Created Business Base

What inspired us to develop business management software that's uniquely focused on goal setting, execution, and measurement.

Why We Recommend Business Base

Why we recommend Business Base over other project management software.

Better Understanding


You need to understand your business as a whole before you can successfully manage it.

The Why of Your Business

Before all else, you need to understand the fundamental and existential "Why" of your business.

Defining Your Business

Know who you are and what you stand for as a company.

What Makes Your Business Different

Understanding how your business stands out from others in your sector is and will always be a critical component to success in any industry.

Understanding Your Customers

Learn everything about your customer including their pain-points, their needs, and maybe even their favourite animal.

S.W.T. Analysis

Our modified version of the iconic "SWOT" analysis focused on identifying your strengths, weaknesses, and trends in your industry.

Better Management


Learn modern and innovative ways to run your business in an everchanging landscape.

Measured vs. Observable Management

There's a new kid on the block, and their name is "Measured Management".

Employee Retention & Acquisition

Explore the new methods being used to attract talented people and keep them around.

Better Strategy


Findout how to make short-term and long-term strategic plans that will launch your business to new heights.

Create a Strategic Plan

Learn how to create a strategic plan that gives your business the direction needed for success.

Short-Term Business Planning

Learn how to create short-term strategic plans that give your business what it needs to succeed today, and in the near future.

Long-Term Business Planning

Learn how to create long-term strategic business plans that give your business the direction it needs.

Better Goals


Master the art of setting practical yet inspiring objectives that your entire team wants to be a part of.

What is a BHAG?

Explore what a B.H.A.G. is and why employees find it inspiring and helpful towards maintaining direction.

Setting The Right Objectives

Discover how you can set objectives that your entire team will want to rally behind until it's complete.

Measuring Your Objective Matters

Understand the importance of why it's paramount that you and your team measure every goal or target that you set.

Key Results Matter

Learn the importance of key results and why they are key to the function and follow-through of all objectives.

Better Organization


Discover how to stay organized while managing and scaling your business.

Staying Organized

Learn about the different methods that successful businesses are using in order to stay organized and grow at the same time.

Use Business Base Today.

All Rights Reserved to Stratus ADV, 2023 ©